nLab

 …the time before Brima

NLAB AB is a Swedish software publisher with several b2b products. The company had no in house expertise in branding or marketing and with the launch of a new software product; they badly needed tools and recourses to get the product out on the marketplace.

 …the time with Brima

Brima Consulting was asked to form a brand and marketing strategy for the product launch. Combining the internal resources and Brima's network the project was completed on time, on budget.

 …final words?

We really had no idea how to approach this launch. Our existing agency found it hard to complete the project mainly due to the lack of qualitive input from our end. We asked Brima Consulting to be the link between us and the agency - to communicate our desires and ideas and also make sure that they were implemented. Put simply - Brigitte Salmi saved the day and we look forward to working with her again soon.

 Mark Nilsson

CEO NLAB AB