TAC Malmö and Boston

 …the time before Brima
 TAC was going through a period of heavy acquisitions and mergers which put high demands on our Marketing and Communications division.  We had urgent need for additional Marketing Communications expertise and bandwidth.

 …the time with Brima
For the next year and a half, Brima worked directly with our European and US headquarters.  Brima developed a comprehensive Marketing Communication Strategic Plan, assisted our US agency with Brand Research in Europe, reviewed our Swedish supplier base and worked on Collateral development, in particular our in-house Newsletter, which Brima developed and maintained.

 …today and tomorrow with Brima
We continue to use the corporate plan as a guideline for our marketing activities and the Newsletter continues with both its original deliverable framework and the related project implementation process developed by Brima.

The injection of knowledge and competence Brima brought to the table gave us critical support and leadership in the short term.  And much of their value is now embedded in our Market Communications execution capability today.

 …final words?
Brigitte Salmi and her ready network of specialists are seasoned and effective professionals with broad experience in the international business world. They executed their projects in very colaberative way.  Brima is extremely capable when it comes to working in today’s global business environment which often requires working with key resources based throughout the world and always requires knowledge of global and local needs. This takes special knowledge and experience which Brima has.

 Wayne Lambert

 Vice-President, Marketing, Research & Development