The Food Hunter - France
…the time before Brima
The Food Hunter is a French distributor of gourmet products. The company was interested in developing business in Sweden, but had little knowledge of the market and business culture.
…the time with Brima
Brima Consulting was asked to conduct market research in Sweden to assess the business potential of distributing French gourmet products through existing food chains and to offer guidance on differences between the French and Swedish business cultures. Brima Consulting delivered comprehensive information that was used as a base for our distribution platform in Scandinavia.
…final words?
At the time, we had very little knowledge of how to do business in Sweden. With Brima Consulting's help, it was evident that our established distribution channels’ approach to business in the UK, Greece and the US, was very different from the Swedish approach. Thanks to Brima Consulting’s highly professional input, we were able to clearly analyse our options and develop our strategy, based on Swedish business culture and market needs.
Marc Cosnard
CEO
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